Infographics are visual representations of data or information, intended to present that information quickly and clearly. They should help the user illuminate the data, not just decorate it.
Types of infographics include:
- Charts – Pie charts, column charts, etc.
- Graphs – Line graphs, area graphs, etc.
- Maps – Locator maps, heat maps, etc.
Infographics can contain:
Charts with editable data, maps, icons, labels, markers, text blocks, call-outs, simple illustrations, interface elements.
- Must be 100% editable vector files, in EPS or AI format.
- Files must be easy to edit. If the data is not “live” (i.e., editable using the Graph tool in Illustrator), the elements should be easy to modify. For example, a line chart should be made of unfilled vector paths, not outlined strokes.
- Files should have a consistent visual style throughout.
- Files should be well organized, with logical groups and layers.
- Text should be left “live” and editable.
- Minimum text size: 6 points.
- Items should contain a help file. Details below.
Items should include instructions advising the buyer of any advanced features. For example, most buyers know how to edit text, but many do not know how to edit graph data.
Non-standard fonts should be documented in the help file, with links.
Illustrator’s Graph tool, with live data.
Example of a line graph. A single, unfilled path is easier to edit than an outlined shape.